How to Get Featured on Spotify Editorial Playlists
Spotify editorial playlists are one of the most effective ways to gain exposure for your music. These playlists, curated by Spotify’s in-house team, are responsible for introducing millions of listeners to new tracks every day. But how do you increase your chances of getting featured? Follow this comprehensive guide to improve your odds.
1. Submit Your Music Through Spotify for Artists
The most direct way to get your music on a Spotify editorial playlist is by using the Spotify for Artists platform. Here’s what you need to do:
- Make sure you claim and verify your Spotify for Artists profile.
- Submit your track at least 7 days before its release date.
- Provide detailed information about your track’s genre, mood, instruments, and any notable story behind it.
- Avoid submitting cover songs or remixes, as these are less likely to be considered.
Spotify editors receive thousands of submissions daily, so ensure your pitch stands out by emphasizing what makes your song unique.
2. Optimize Metadata for Discovery
Metadata plays a crucial role in helping Spotify categorize and recommend your music. Ensure that:
- You correctly tag your song’s genre and sub-genre.
- You specify the mood of your track (e.g., energetic, chill, melancholic).
- You accurately describe the instruments used (e.g., acoustic guitar, synth, drums).
- Your song has high-quality mastering, as curators prioritize polished tracks.
Accurate metadata increases your chances of being discovered through Spotify’s algorithm, even beyond editorial playlists.
3. Strengthen Your Artist Profile
A professional and engaging artist profile builds credibility and makes your submission more attractive to curators. Make sure your profile includes:
- A high-quality artist image and cover photo.
- A well-written bio that tells your story and highlights your achievements.
- Updated links to your social media and website.
- Consistent branding across platforms.
4. Build a Strong Pre-Release Strategy
Spotify curators take notice of songs that generate buzz before release. Consider implementing:
- A pre-save campaign to encourage fans to add your track before it goes live.
- Social media teasers, behind-the-scenes content, and countdowns.
- Influencer collaborations to reach a wider audience.
- Exclusive pre-release listening sessions with fans.
5. Encourage Fan Engagement
Spotify values engagement metrics such as saves, shares, and repeat listens. You can boost engagement by:
- Encouraging fans to add your track to their personal playlists.
- Reaching out to independent playlist curators for placements.
- Running interactive campaigns (e.g., fan challenges, lyric breakdowns).
- Releasing behind-the-scenes videos and live performance clips.
6. Maintain Consistency with Releases
Artists who release music consistently are more likely to be recognized by Spotify’s editorial team. Consider:
- Releasing singles every 4-6 weeks to keep momentum.
- Creating themed projects such as concept EPs or remix albums.
- Experimenting with collaborations to tap into new audiences.
- Utilizing release cycles that align with seasonal trends.
7. Network with Playlist Curators
While Spotify editorial playlists are curated internally, building relationships with industry professionals can help. Try:
- Engaging with curators on LinkedIn and Twitter.
- Pitching your music to tastemakers in your genre.
- Submitting tracks to playlist networks and blog sites.
- Participating in online forums and networking events.
Final Thoughts
Landing a spot on a Spotify editorial playlist requires effort, strategy, and persistence. By optimizing your submission, strengthening your brand, and consistently engaging your audience, you’ll significantly increase your chances of catching the attention of Spotify’s curators. Keep pushing forward, and with the right approach, you’ll see your music reach new heights.